AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
How to Compete for Market Share in an Existing Market Category
Marketing in its traditional definition is by default a comparison game. Steve Jobs wanted everyone to be compared to him, Sarah Blakely wanted everything that came after to be compared with her. " category designers are the legendary entrepreneurs that teach the world how to move from the way it is today to their vision," he says.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode