Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
00:00
Are You a Category Designer?
The podcast is explicitly and intentionally narrow. It's zero to one super ambitious founders only talk about great outcomes. Not everybody wants to create a massive upside company, right? And you're just about the beginning. The fathers of this stuff beyond a shadow of a doubt are our recent Jack Trout.
Transcript
Play full episode
