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Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
Are You a Category Designer?
The podcast is explicitly and intentionally narrow. It's zero to one super ambitious founders only talk about great outcomes. Not everybody wants to create a massive upside company, right? And you're just about the beginning. The fathers of this stuff beyond a shadow of a doubt are our recent Jack Trout.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode