Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
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Category Design - Isn't It the Gorilla of the Category?
Sally Kohn: category design starts with a provocative point of view that emanates from a profound insight. She says any great startup has to have a non consensus insight, otherwise it's incremental. If you're starting a company, do you really want to do something incremental? Well, not if you want to succeed," she said.
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