AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
Branding and the Better Future, Right?
We have massively over rotated on brand. Brands are about companies and products. Categories are about customers. The IE evangelized the problem, evangelized the future of the opportunity. And then people will get you're the person who's the marketer and seller and creator of the solution.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode