Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
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The Idea of a Quote Unquote Dialogue Podcast
A startup founder in zero to one mode should answer, not why am I the best, butWhy am I the only correct? And then find the people who are in on the secret for which you're the only. You become the standard bearer for an ever increasing market. It sounds like what we're also saying is that the idea of a market tipping. So people talk about first mover advantage, but that's also kind of drives me crazy.
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