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Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
Crossing the Chasm Through a Category Design Lens
I think Jeffrey Moore's Crossing the Chasm is one of the most important books ever written for business people and particularly in the tech business. A more modern version of a similar line of thinking is my buddy Eddie Eun, he's got a book out called Super Consumers. And that's how you move categories from the way it is to the way you want it to be. There's a rice and trout. Okay. Are there other folks that you think offer good content or just places to go or books or magazines or whatnot? I love everything David Ogilvy. Right.
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