Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
00:00
Introduction
Christopher Lockhead is the godfather of category design. He started from humble beginnings as a dyslexic paper boy who got thrown out of school at 18. His podcast, newsletters and books on marketing are must reads for people who embrace the philosophy of using marketing to create movements that change the future. Mike Maples Jr.: "I personally consider him one of my favorite people in Silicon Valley"
Transcript
Play full episode
