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Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
How to Crush Category Design?
Christopher: What do you think founders should know about category design and, you know, how to crush that discipline? Christopher: A radical idea would be spent 80% of your time marketing and evangelizing the problem. He says there's not enough people in our world doing things to make a difference for entrepreneurship. Chris: I hope you'll never let go of your inner power to do great things in whatever matters to you.
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