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Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
Why Is It Different Forces a Choice?
Airbnb is a great example. Their whole POV centered around live like a local when you're there as opposed to stay at a hotel. And the fact that you don't have room service is a benefit, not a liability. If I stay at the four seasons in Paris, it's the same as if I stayed in London and Austin Texas anywhere else. They see things differently and they don't necessarily disrupt or attack an existing industry.
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