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Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
Are You a Zero to One Founder?
If you don't do category design as a zero to one founder who's only raised a small amount of money, buy definition. From the minute you talk to the first potential prospect, you want to begin to have an evangelism. What you're really looking for is for a light bulb to go on in their head for them to go, the future's streaming.
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