2min chapter

Pattern Breakers cover image

Christopher Lochhead: Why Legendary Startups create Categories

Pattern Breakers

CHAPTER

Sushi Rito - The World's First Sushi Burrito

Sushi Rito is the world's first sushi burrito. Sushi to go "sucks" because rice flies everywhere and soy sauce gets all over your pants, he says. The company has made itself unreplaceable by focusing on a different problem.

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