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Outbound Squad

Cold Calling: Ditch the gimmicks and steal this tried and true framework instead

May 2, 2023
58:15

Podcast summary created with Snipd AI

Quick takeaways

  • Direct and empathetic approach to handle objections in cold calls
  • Importance of having scripts or talk tracks to guide the conversation and sound natural

Deep dives

Dealing with Shallow Objections

When faced with objections like 'not interested' or 'about to step into a meeting' early in a cold call, Megan suggests a direct and empathetic approach. She asks prospects what specifically they are not interested in, aiming to understand their concerns. She also responds to the meeting objection by acknowledging it and highlighting that she wanted to schedule a meeting to have a conversation. Colin shares a pattern interrupt approach, where he asks prospects if he can level with them to ensure it's worth continuing the conversation. He also uses the upfront contract technique to acknowledge that he's caught them off guard and asks if it's worth exploring further.

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