Sales experts Richard Harris, Krysten Conner, and Colin Specter discuss strategies for multi-threading deals, emphasizing champion building, negotiation tactics, engaging key stakeholders, strategic questioning, maximizing value exchange, and involving leaders in deal communication. Learn how to navigate sales cycles effectively and increase win rates by 25%+

This episode is the audio from our recent webinar on Cold Calling: Ditch the gimmicks and steal this tried and true framework instead. We were joined by Megan Huston from ZoomInfo and Colin Specter from Orum.Check out the show notes, more free content, and get coaching at https://OutboundSquad.com.

Join Rona Cohen and Tory Speer from ZoomInfo, alongside experts Colin Specter and Armand Farrokh, as they dive into the ins and outs of moving from mid-market sales to securing massive enterprise accounts. This dynamic conversation illuminates essential strategies for engaging C-suite executives and implementing a 'land and expand' model. Discover the importance of tailored messaging, consultative selling, and navigating complex organizational dynamics. Learn how to turn challenges into opportunities and build meaningful relationships with key stakeholders.