Outbound Squad
[Live Training] Multi-Threading Playbook: How to increase win rates by 25%+ (and never get stuck below the line again)
Mar 26, 2024
Sales experts Richard Harris, Krysten Conner, and Colin Specter discuss strategies for multi-threading deals, emphasizing champion building, negotiation tactics, engaging key stakeholders, strategic questioning, maximizing value exchange, and involving leaders in deal communication. Learn how to navigate sales cycles effectively and increase win rates by 25%+
59:17
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Quick takeaways
- Coaching approach involves understanding buying process and recommending solutions for successful sales engagements
- Deal reviews focus on identifying obstacles, reinforcing communication with stakeholders, and leveraging CRM data effectively
Deep dives
Taking the Lead in Sales Cycles
It is crucial to guide the buyer's journey by providing a professional perspective rather than waiting for the buyer to lead the process. This coaching approach involves understanding the buying process, identifying key decision-makers, and proactively recommending solutions. By championing the outcome over the deal, buyers are more likely to engage and involve the right stakeholders, leading to more successful sales engagements.
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