[PipeGen Live] Moving Up-Market: Steal this playbook for landing large enterprise accounts

Join Rona Cohen and Tory Speer from ZoomInfo, alongside experts Colin Specter and Armand Farrokh, as they dive into the ins and outs of moving from mid-market sales to securing massive enterprise accounts. This dynamic conversation illuminates essential strategies for engaging C-suite executives and implementing a 'land and expand' model. Discover the importance of tailored messaging, consultative selling, and navigating complex organizational dynamics. Learn how to turn challenges into opportunities and build meaningful relationships with key stakeholders.