4min chapter

Outbound Squad cover image

Cold Calling: Ditch the gimmicks and steal this tried and true framework instead

Outbound Squad

CHAPTER

How to Test an Opposition in a Cold Call

The classifying response is important. You want to test it like, is this an objection or are they still in fight or flight mode and trying to brush me off? Is it an objection because they're not interested in zoom info specifically, maybe based on prior experience or based on or after they had prior experience with some calling and prospecting technology or, or is it just a brush off? And there's two quick tactical tips we teach here at Orum. The can I level with you real quick? This is true jiu-jitsu with the prospect. So hey, that's exactly why I'm calling. Hey, empathize. Do you mind if I ask you real quick

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