4min chapter

Outbound Squad cover image

Cold Calling: Ditch the gimmicks and steal this tried and true framework instead

Outbound Squad

CHAPTER

How to Deliver Confidence in Your Talk Track

Jason: I think if you can authentically deliver certain verbiage, it's fine 100% of the time. But there are some people who try to delivercertain verbiage and I'm like, are you even comfortable saying that? You don't sound like it, right? Megan: When you're calling someone, just have a smile on your face. It's a simple thing that I learned from call centers inside the cubicles. Jason: The opener is, hey, they're keeping you busy today. Hey, great to connect. They're keeping youbusy today. And as part of a cold call opener, you also want to reduce uncertainty.

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