3min chapter

Outbound Squad cover image

Cold Calling: Ditch the gimmicks and steal this tried and true framework instead

Outbound Squad

CHAPTER

How to Prepare for a Call Block

Colin: I do believe wholeheartedly in personalization and personalization at scale that's relevant to the person, especially if you've done your research. You know, with any voicemail technology that folks are considering, there are a lot of laws around voicemails. And so ensuring that you're working with a provider that rings the call all the way through before leaving a voicemail is also key. So having a mix of personalized voicemails and voicemails you can sequence in lockstep with the rest of your sales campaign just makes sense to work smarter and more efficient.

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