How to Structure a Conversation With a Sales Rep

I like to get straight to the point because I feel like it does build certainty and lowers that wall. Some people fully believe in banter, some people hate banter. If you go straight into this is why I think this is going to be valuable for your time today,. And most importantly: This is why I'm calling you, right? So that way this person is closing the gap in their mind of who is this person and why are they calling me to.