Stacking Growth | The B2B Marketing Podcast

S3 E16 - Quarterly Business Review Best Practices| Cassidy Shield, Carl Ferreira & Ashley Lewin

Jun 29, 2023
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1
Introduction
00:00 • 3min
2
What's Wrong With Marketing QBR Decks?
03:22 • 2min
3
How to Be Transparent in Your Quarterly Business Review
05:27 • 5min
4
How to Improve Your QBR
10:11 • 5min
5
The Importance of Starting at the Other End of the Story
15:36 • 4min
6
The Importance of Data in Marketing
19:46 • 3min
7
How to Weave Qualitative Customer Research Into Your QBR Narrative
22:54 • 3min
8
How to Open a Bad Boy in Advance
25:37 • 2min
9
How to Find Early Signals in the Market
27:20 • 5min
10
The Importance of Identity in QBRs
32:23 • 2min
11
The Importance of Having a QBR
34:47 • 2min
12
How to Tie Performance and Programs to Objectives and Goals Within QBRs
37:15 • 2min
13
How to Master a QBR for Marketing Planning
39:43 • 5min
14
How to Use Your Headline to Tell a Story
44:49 • 5min
15
The Importance of a Quarterly Review
49:22 • 2min
16
The Importance of Communicating Value
51:12 • 3min
17
The Struggles of a Marketing Team
54:35 • 2min
18
How to Budget for Media Spending in Q2
56:13 • 2min