S3 E16 - Quarterly Business Review Best Practices| Cassidy Shield, Carl Ferreira & Ashley Lewin
Stacking Growth | The B2B Marketing Podcast
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The Importance of Data in Marketing
Sarah: I always see that of like we don't have the right data or it's not accurate data and it holds a lot of people back so I would probably challenge that it doesn't need to be perfect. Make sure you get those things on record in a QBR but don't dwell on it as an excuse. Sarah: One thing that I see us sometimes getting in trouble with is marketers in their desire to be data driven only show data.
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