The Importance of Having a QBR

Cassidy: We talked about knowing your audience there's also knowing the types of QBRs and the types of audiences that you'll experience. She says a lot of us have experienced where you come together as an entire marketing org and you have a QBR to talk about it. There's a different level of depth and different level of things that you will include in each of these QBRs based on you know what the audience is, she adds. Cassidy: What we're talking about here works for reviewing your 2024 marketing strategy any other kind of important kind of large strategic presentation that you're giving maybe once or twice a year we can use the same technique here I will point out.