Stacking Growth | The B2B Marketing Podcast cover image

S3 E16 - Quarterly Business Review Best Practices| Cassidy Shield, Carl Ferreira & Ashley Lewin

Stacking Growth | The B2B Marketing Podcast

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How to Master a QBR for Marketing Planning

Keep it simple whether it's for a QBR for marketing planning that's the intent of this all right so we've talked a little bit about kind of the deck I think we've alluded to the executive summary let's let's stick into it because I think this is really important to talk about the meat and the outline of what a good QBR entails. John had this question about today's environments QBRs maybe too late using a methodology I go KRs loss for agile planning evaluation yeah it's a good point like soLet me kind of give you the full context of how we think about this with our customers and maybe this is an interesting framework for everybody here. We tend to want

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