The Importance of Identity in QBRs

You got to be able to take a very objective view of your function in these conversations um from my experience. I think one other thing to call out on identity what to what executives are looking for is also a heavy emphasis on the insights and learnings. If things are working well how much more do we should keep doing that how much more should we do and kind of when does that hit it's kind of peak? And if things haven't worked that we thought we're going to work what are we doing about it, you want to make sure you can get that point across with confidence.