How to Weave Qualitative Customer Research Into Your QBR Narrative

When you don't have like sophisticated looker instances set up and tableau etc I think a lot of marketers and really any go-to-market professional that's delivering QBRs is also wants data that's that's derived from a dashboard. So there's nothing wrong with telling us like a qualitative story right if you're in an early stage startup or just trying to build traction. You know anytime you can use the voice of a customer or prospect I would do that it could be formal like a case study It could be a quote we put a montage together of gone calls where you had people at massive companies basically saying this is my problem and it was in the analytic space. That