Stacking Growth | The B2B Marketing Podcast S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
4 snips
Dec 3, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 3min
Customer Research and Market Research - Part Two
03:09 • 3min
Is There Anything That's Surprising About Territories?
06:02 • 2min
How Did That Come About?
08:23 • 2min
Dynamic Books
10:32 • 5min
Do You Know What It's Going to Look Like?
15:22 • 6min
Earned Media - Is That a Good Definition?
21:08 • 4min
How Do We Get a Good Fit for SEO?
24:47 • 5min
How Do You Prioritize How You Grow Your Team?
29:29 • 5min
How Do You Think About Hiring Someone to Backfill?
34:03 • 2min
Product Marketing Becomes So Much Easier When You Know Your Narrative
35:33 • 5min
The Mistake of Evangelizing the Problem and Educating Around the Problem
40:09 • 4min
Is the Product Ever Really Relevant?
43:50 • 2min
Product Marketing Is Now in Sales
45:38 • 3min
Message Market Fit
48:55 • 5min
Are You Developing a Category?
54:24 • 2min
Is There Any Excuse for Not Being a Category Creator?
56:51 • 5min