S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
Stacking Growth | The B2B Marketing Podcast
00:00
Message Market Fit
Marketing expert: PMF happens before the product market fit, right? I love this. Awareness is zero, by and large. And your job is to build awareness. How do you think about whether you're making progress in having more people aware of this problem? That's super important because how can we show progress to our investors? For example, if we don't have some way to measure this, it just feels different now than it did six months ago. Those metrics are all doing better too but there is something qualitatively, emotionally, that you can feel that is different about it.
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