S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
Stacking Growth | The B2B Marketing Podcast
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How Did That Come About?
I was just kind of surprised at how it didn't really seem like anybody had figured out which could I guess right? That means the rest of us don't have to feel bad. What was that conversation like between you and Hayes as you found it? Because I assume it wasn't like, Oh, yeah, we'd now we get it. There's probably a lot of back and forth a lot of what's the hook? What's the angle? What are we hearing in all these conversations? We've gotten hours and hours. You're trying to distill this out of it. Like how did that come about? Or maybe just right away knew it. No, we definitely right
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