Introduction

"How in the world are you getting rockin' and rollin' building a new category here?" 

Carl Ferreira doesn't waste any time kicking off this conversation with Jenn Davis, Co-Founder and Head of Marketing at Gradient Works. Jenn has been instrumental in designing and building the Dynamic Books category, a new way to handle sales territories. In this episode, Jenn takes Carl and Cassidy through:

- Identifying when/if a new category is needed

- Doing research to get "message-market-fit" prior to building out a product

- Creating a strategic narrative around that new category and building it out

- and much more.