Do You Know What It's Going to Look Like?

At first it was just book management and we're like, that is vague and boring. And then it was dynamic book management because the dynamic part was really important. But now we've almost dropped the management. And so we just call it dynamic books. There was some discussion about can we make it can we abbreviate it? And we were going to call it DBM like ABM, but dynamic book management. It's always three words. That means you really have a name. And then we'll figure out the narrative to match the name. So I think my point here is which you validated is like start with the narrative. You have to be, uh, huh, the point