S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
Stacking Growth | The B2B Marketing Podcast
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Product Marketing Becomes So Much Easier When You Know Your Narrative
Karl: It takes months to find the right person for something like this. You need to both kind of backfill some holes as well as stretch your capabilities. And you can't just half acid, you have to hole acid and that it's a big ass,. But so somebody who can help us think about those things and who has some of that is really important. Karl: Almost all of my time is spent on the problem and the way it could be, not our product at all.
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