S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
Stacking Growth | The B2B Marketing Podcast
00:00
Dynamic Books
How did you decide? I really liked this technique. Obviously I've heard other examples of this where you don't even have the product yet. And you're starting to formulate your ideas in public, talking to others and building a database. How did you decide early on like what the positioning or point of view of that conversation was? Because we have a lot of, it's like inside baseball for marketers to figure out like how do I start on a niche or a point of view that people would be interested in?"
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