S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
Stacking Growth | The B2B Marketing Podcast
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Is There Any Excuse for Not Being a Category Creator?
Jen Cassidy: I think if you attempt to build the category when it's in like manufacture something that isn't there, it can be really distracting and harmful. She says she sees categories as an excuse or a lifeline for marketers just not doing what they should be doing. Caro: It is one way to do positioning effectively, but there's many other ways to position your company. This has been awesome. We'll let you wrap up any other questions you have.
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Transcript
