S2 E68 - POV Before Product: Designing a New Category | with Jenn Davis
Stacking Growth | The B2B Marketing Podcast
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Is the Product Ever Really Relevant?
"I really want a crave. I say this like every product has a crave non-obvious insights," he says. "It's really hard to find them out there today, right? You have to really like suss through like a sea of just noise." A lot of marketing leaders start to educate on the solution too early as well, she adds. 'You're kind of just pushing product and trying to force me down the funnel in a product oriented way'
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