Dreams with Deadlines

Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete

Aug 18, 2020

45:14

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Episode notes

Introduction

2min

The Importance of OKRs in Lean Startup

3min

How Much Context Is Given to Why Certain Figures Are Chosen?

2min

The Importance of a Needs Assessment

4min

The Difference Between Needs and Wants

4min

The Importance of Choosing a Goal

3min

How to Create a Need and Consumer

2min

How to Be a Better Writer

3min

The Quality Movement

4min

10.

The Importance of Quality Thinking in Japan

4min

11.

The Role of Voice of the Customer in Product Design

4min

12.

The Importance of Holistic Experience in Manufacturing

3min

13.

The Voice of the Customer

3min

14.

The Lean Startup: A Step in the Right Direction

4min

15.

The Problem With Product Adoption and Abandonment

2min

Alan Klement is known for developing the theories of Jobs to be Done and Market Modernization and inventing new methodologies and methods for engineering growth. His latest venture is Revealed — a market research and growth guidance firm that helps organizations grow, align, and reveal market insights. He's the author of When Coffee and Kale Compete and is writing a sequel called Jobs to be Done: Understanding Needs. Predicting Adoption. It's due in Summer 2020. My conversation with Alan is broken down into two parts. In this episode, we discuss the Taylorism versus Humanism approach to explaining OKRs, and how understanding needs means understanding how they're created, how they grow and shrink, and get eliminated. We cover the "voice of the customer" and its flaws and how Lean startup solves problems that come with the "voice of the customer" approach.