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Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

CHAPTER

The Importance of a Needs Assessment

I think it's possible to do that, but then there are other instances where it's like, we've never done this before. We have no idea what a reasonable number could be. And so I'll discuss my viewer experience on just the concept of customer needs. So actually I just, I'm playing with the title of the next chapter. How Voice of the Customer Created Needs Myopia.

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