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Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
The Difference Between Needs and Wants
Sally Kohn: Everything that someone says they need is actually not a need. It's a want, right? Like surely I would want to have a better computer,. Do I need to have aBetter computer? No. So there's this constraint, or there's something holding me back because I've been reading and thinking about what you're writing. Just curious though. Oh, yeah. Well, so for me, so here's how I, I, I classifier, think about needs. Maybe that might be helpful. We mentioned that before. I define a need and I get the idea; it's pretty common in psychology to think of need this way. But then there
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