Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
00:00
How to Create a Need and Consumer
"I had no idea that two little things popped in my ears could cancel noise and help me stay in the zone," he says. "People are very adaptable, like people were flipping the F out a month ago, but now they're just like, Oh, yeah, you know, I just wear my mask."
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