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Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

CHAPTER

The Importance of Quality Thinking in Japan

The West started copying Japan in the 80s and it came over here. They copied that quality thinking both on how to manufacture, but also how to solve customer needs. The Walkman was actually created by the head of Sony. It was just he told his engineers, I want to be able to listen to my opera while I'm on the train invent something so I can do this. That's how that started.

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