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Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
The Lean Startup: A Step in the Right Direction
Lean startup is a strategy. If you don't, if you just want to improve existing products and that's it. That does not bring you growth. They're already happy because they're already buying your product. So why are you improving the product for people who are already happy with your product? And you know, they're happy with their product because they keep buying it. You need to think differently. The only time I would say that growth strategy works is when we're improving incremental improvement on an existing project. Existing product work is like, well,you know, we make a CRM or whatever. And then let's do like a voice of the customer approach and then we
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