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Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

CHAPTER

The Importance of Holistic Experience in Manufacturing

In the Valley, they look at each step and improve it one at a time. But that's not how we really experience products: We experience them as bundles. And you got to attack the other ones, right? Exactly. It's about moving beyond just thinking about product functionality. The experience now, I mean, I remember when I started in tech, like we didn't talk about the customer experience as a whole thing.

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