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Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

CHAPTER

The Problem With Product Adoption and Abandonment

This is a great segue now to jobs to be done. Why do people hire because they hire fire products or how and why do people adopt and abandon products? We're trying to basically describe the equation of product adoption and abandonment. Like, you know, what are the contributing factors that we believe come into play that caused someone to adopt something new or abandon what they're currently using.

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