Jobs to be Done, Part 1 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
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The Voice of the Customer
"I don't understand how can you determine if something is a must be or performance quality if you never ask about price," he said. "People are always changing, they're always responding to their environment and considering alternatives." He says product teams have been struggling for 20-30 years with the right way to describe customer needs.
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