Limited Supply

S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce

Nov 16, 2022

47:07

Creator website

Highlights

AI Chapters

Episode notes

Tips for Writing Compelling Email Subject Lines

02:26

SMS Collection Rate vs Email Collection Rate

02:28

Is HIMS Really a Better Business Than Most E-Commerce Businesses?

02:51

VC Funds Shouldn't Hold Publicly Traded Shares

02:01

Introduction

2min

Hymns Earnings

2min

Is HIMS Really a Better Business Than Most E-Commerce Businesses?

3min

Is It Normal for a Company to Just Sell All Their Shares at IPO?

2min

All Birds IPO - What's That 20%?

2min

VC Funds Shouldn't Hold Publicly Traded Shares

2min

Is There a Barometer of Open Rate?

2min

What Are Your Learnings From A.B. Testing?

2min

Email Marketing - Subject Lines

3min

10.

You've Got to Be Different With Your Transactional Email

2min

11.

Are You Taking a Risk With Your Subject Line?

2min

12.

You Can Save 30% During Our Black Friday Deal

2min

13.

Triple Will - Copy Tricks That Really Work

2min

14.

How to Get More SMS Phone Numbers on the Thank You Page

2min

15.

The Conversion Rate of SMS Is Probably Much Lower Than Emails

3min

16.

Native Deodorant - How to Get More Traffic to Your Site

2min

17.

Product Launches

2min

18.

What's Your P&L?

2min

19.

CBD

4min

20.

Is There a Good Side Hustle?

2min

21.

Is This Too Realistic or Is It Realistic?

4min

Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce.

Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers.

Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro02:06 Digging Into Honest Company Revenue09:22 TV Ads12:22 Why Infomercials Are Great14:44 Testing Android Vs iOS Open Rates21:33 The Only Email Trick That Works24:45 Creating A Sense of Urgency27:41 How To Get More SMS Data35:32 The Best Cart Product41:09 Monthly Business Metrics

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