S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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The Conversion Rate of SMS Is Probably Much Lower Than Emails
The collection rate of SMS is pretty significantly lower than the collection rate of emails. I think SMS is usually on a pop up. On a pop up? Three percent. The thank you page is the best real estate in e-commerce. They're the most underutilized in real estate in online retail.
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