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S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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Are You Taking a Risk With Your Subject Line?
People just don't take enough risks with their subject lines because they feel like it's off brand. If you can include the first name in an open line, you should, because you're gonna get a lot more open rates. I think you've got to be really aggressive when it comes to subject lines. You mentioned like save $5 or save 5%. That's such a good example of that.
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