S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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You've Got to Be Different With Your Transactional Email
"We always try to make our an email where like you lost your password and you were resetting it really interesting," he says. "If somebody opened your email, you should almost be so grateful that you should only give them content that is going to make them go, wow, I can't wait to open the next email they get from these guys" He adds: "No one gives a fuck about your story, bro."
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