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S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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We used to use, you know, the emoji of like the red siren? Yeah. First name or the word you or your always do really well. The other thing I found that actually works is like a countdown. We A.B. tested us a native where we put a countdown timer at the top of an email. That actually did well when it came to performance and people felt sense of urgency.
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