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S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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Is There a Barometer of Open Rate?
The way it works is when iOS gets an email, it just marks it as opened. If people use Apple Mail, it marks all their emails coming in as opened. It's fairly accurate in its reporting of opening. But that could also be people just don't use Apple Mail much with work stuff.
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