Is This Too Realistic or Is It Realistic?

A lot of brands that are starting, like a lot of times I'll see decks for like pre-seed or, you know, basically like first round. Like there's no way you're going to be able to make any money unless you're relying on like the sixth purchase of this thing. So I think a good exercise would be like go find a business pretty close to what you're thinking of doing and actually look at the numbers. The churn was insane. Absolutely. If you get a five year subscription, if you have someone who will stay on for five years, you have the greatest e-commerce business in the history of the world. You've got to create a plan,